What kind of person do you have to be to make a difference in the world? An insane person, as it turns out. Because the odds are so stacked against that happening. And yet, UNICEF exists. The organization is full of insane people who not only believe that they can make a difference, but that they can save every child in the world. It’s ridiculous. It’s unrealistic. But maybe one day, it won’t be. So they’ll work until that day.

We Won’t Stop was a brand campaign spanning TV, print, OOH, and digital. These are a few of my favorite pieces.