With the release of their new Pilot Sport 4 S tires, Michelin is yet again at the forefront of performance and innovation with a product that allows others to push and innovate as well. And sometimes that means trying some crazy shit. Like breaking 300 miles an hour in a road car. 

As branded social content for the tire's launch, we followed a team trying to do that very thing to explore the passion, drive, and ingenuity it takes to even attempt such an ambitious feat.