UMB

UMB, a regional Missouri bank, wanted to promote their mortgage lending service. So we hit’em where they live: the car. No better way for our loan officers to get face time than getting their actual faces where realtors and their clients spend a majority of their time. 

It’s one of those stories you hear about as if it were an urban legend because it so rarely happens. Present a bunch of ideas, throw in a wildcard and someway, somehow, the conservative midwestern client goes for that one. They ended up making a few thousand copies of Kevin’s head. My guy doesn’t quite look like a Kevin, does he? More like a George to me. Either way, it was a nice win.