So what are you getting your S.O. for Valentine’s Day? Flowers? Chocolates? A giant teddy bear? I thought so. And so did your S.O. You’ve become the worst kind of lover: predictable. It’s okay because, according to a study, so was most of America. 

DQ, of all places, had a solution. They came out with an ice cream cake perfectly sized for two. To support the launch, we created a campaign that told people to break the cliche of lackluster vday gifts. We opened with a spot that skewered those jewelry commercials that are as uninspired as your attempts at romance. OOF. Ice (cream cake) for that burn?