Aparments.com

Technically “Examination” but actually “Probe”

Every blockbuster deserves a sequel. So, we came up with a follow-up to our Super Bowl Alien spot. Uh-huh, we went there.

We had a lot of trouble editing this one to meet a Certain Broadcast System’s prudish standards. Everything from the design of the probe to its position (as if it was going anywhere else) was a battle. But we did come up with what I think is an amazing :06 spot.

Apartments.com now features in-unit shopping so renter can see the actual unit they’d be living in. But, of course, being Apartments.com, we had to take it a step further.